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RAL MARKET SCOUT Assisted living inMuskegon County, MI 76 homes · opportunity 6.7/10 (Moderate) ralmarketscout.com
Muskegon County, Michigan · County Market Snapshot

Assisted living in Muskegon County, Michigan

Demand, supply, and opportunity for small assisted living homes in Muskegon County — from the RAL Market Scout dataset.

Updated July 2026
Muskegon County, MI scores 6.7/10 (Moderate) for assisted living opportunity. It has 12,560 residents aged 75+, growing 7.5%, against 76 licensed homes — a moderate small-home market on RAL Market Scout's demand-vs-supply scoring.
Opportunity score
6.7/10
Moderate
Population 75+
12,560
7.5% growth
Licensed homes
76
current supply
Demand rating
4.8/10
Low

Why Muskegon County ranks here

Muskegon County scores 6.7/10 (Moderate) because its 12,560 seniors 75+ are growing 7.5% against just 76 licensed homes, with referral capacity of 2.8 per 1,000 seniors from nearby hospitals, hospice, and home-health agencies. A senior median income of $49,423 and median home value of $198,300 signal the local private-pay base.

Muskegon County demand & supply detail

Population 75+12,560
75+ growth (10-yr)7.5%
Dementia prevalence (65+)7.0%
Licensed assisted living homes76
Referral facilities nearby (hospital · hospice · SNF · home health · FQHC)35
Referral capacity / 1k seniors2.8
Senior median income$49,423
Median home value$198,300
Opportunity score6.7 / 10 (Moderate)

Assisted living by city in Muskegon County

CityHomesBeds
Muskegon36295
Whitehall1170
Norton Shores9116
Fruitport540
Twin Lake542

Licensed assisted living homes in Muskegon County

FacilityCityBeds
Harbor Homes Assisted Living 4Norton Shores20
Chestnut Fields Retirement CommunityMuskegon20
Harbor Homes Assisted Living 2Norton Shores20
Harbor Homes Assisted Living 3Norton Shores20
Harbor Homes Assisted Living 1Norton Shores20
Hallstrom Castle Assisted LivingTwin Lake20
The Agape HomeMuskegon20
Sanctuary at the Oaks #2Muskegon20
Sanctuary at the Oaks #1Muskegon20
Agape Home At Blueberry FieldsFruitport18
Walker House AFCMuskegon15
Cedar Creek Personal Care 2Holton12
Pioneer HouseMuskegon12
Beacon Home at Morton TerraceNorton Shores12
Terrace ManorMuskegon12

Frequently asked questions

How many assisted living homes are in Muskegon County?
Muskegon County has 76 licensed assisted living homes, serving 12,560 residents aged 75 and older.
Is Muskegon County a good market for assisted living?
Muskegon County scores 6.7 out of 10 (Moderate) on RAL Market Scout, which weighs 75+ demand and projected senior growth against current bed supply. Its 75+ population is growing 7.5%.
How fast is the senior population growing in Muskegon County?
The 75+ population in Muskegon County is projected to change 7.5% over the coming decade, with dementia prevalence around 7.0% of seniors 65+.

Go deeper on Muskegon County

RAL Market Scout maps demand and supply down to the ZIP and builds a full site report for any specific address in Muskegon County.

Run a Market ReportSite Intelligence report
Sources: Licensed-home count from the Michigan state roster (RAL Market Scout pipeline). 75+ population, growth, income, and home value from U.S. Census ACS. Dementia prevalence from CMS chronic-condition data. Opportunity score is RAL Market Scout's model. Snapshot: 2026-07. Informational only — not legal, financial, or investment advice.