Local supply and market context for residential assisted living in Norton Shores.
Updated July 2026
Norton Shores, MI has 9 licensed assisted living homes (116 beds, averaging 12.9 per home). It sits in Muskegon County, a moderate RAL market scoring 6.7/10, with 12,560 seniors 75+ growing 7.5%.
Licensed homes
9
Norton Shores
Licensed beds
116
total
Avg home size
12.9 beds
per home
County opportunity
6.7/10
Moderate
The Norton Shores assisted living market
Norton Shores has 9 licensed assisted living homes totaling 116 beds — an average of 12.9 beds per home, a mix of small homes and larger communities. As part of Muskegon County, it draws on a 75+ population of 12,560 growing 7.5%, with a senior median income of $49,423. See the full Muskegon County market or all Michigan top markets.
Frequently asked questions
How many assisted living homes are in Norton Shores, MI?
Norton Shores has 9 licensed assisted living homes with about 116 total beds.
Is Norton Shores a good place to open an assisted living home?
Norton Shores is in Muskegon County, which scores 6.7/10 (Moderate) on RAL Market Scout; its 75+ population is growing 7.5%. Current local supply is 9 homes.
What county is Norton Shores in?
Norton Shores is in Muskegon County, Michigan.
Evaluate a Norton Shores site
RAL Market Scout builds a full demand-and-supply report for any specific address in Norton Shores.
Sources: Home and bed counts from the Michigan licensing roster (RAL Market Scout pipeline). County demand, growth, and income from U.S. Census ACS. Snapshot: 2026-07. Informational only — not legal, financial, or investment advice.