Demand, supply, and opportunity for small assisted living homes in Potter County — from the RAL Market Scout dataset.
Updated July 2026
Potter County, TX scores 8.1/10 (Strong) for assisted living opportunity. It has 6,863 residents aged 75+, growing 10.2%, against 10 licensed homes — a strong small-home market on RAL Market Scout's demand-vs-supply scoring.
Opportunity score
8.1/10
Strong
Population 75+
6,863
10.2% growth
Licensed homes
10
current supply
Demand rating
4.7/10
Low
Why Potter County ranks here
Potter County scores 8.1/10 (Strong) because its 6,863 seniors 75+ are growing 10.2% against just 10 licensed homes, with referral capacity of 3.9 per 1,000 seniors from nearby hospitals, hospice, and home-health agencies. A senior median income of $39,015 and median home value of $147,300 signal the local private-pay base.
Potter County demand & supply detail
Population 75+
6,863
75+ growth (10-yr)
10.2%
Dementia prevalence (65+)
7.0%
Licensed assisted living homes
10
Referral facilities nearby (hospital · hospice · SNF · home health · FQHC)
27
Referral capacity / 1k seniors
3.9
Senior median income
$39,015
Median home value
$147,300
Opportunity score
8.1 / 10 (Strong)
Licensed assisted living homes in Potter County
Facility
City
Beds
DR WINFRED AND ELIZABETH MOORE ASSISTED LIVING CENTER
AMARILLO
107
BRISTOL PARK AT AMARILLO
AMARILLO
96
BROOKDALE MEDI PARK WEST
AMARILLO
80
TRUSTWELL LIVING AT PLUM CREEK PLACE
AMARILLO
58
THE SYCAMORE
AMARILLO
56
SAGECREEK ASSISTED LIVING
AMARILLO
52
GOODLIFE SENIOR LIVING AND MEMORY CARE
AMARILLO
16
THE COTTAGES AT QUAIL CREEK
AMARILLO
16
THE COTTAGES AT QUAIL CREEK I
AMARILLO
16
GOODLIFE SENIOR LIVING AND MEMORY CARE
AMARILLO
16
Frequently asked questions
How many assisted living homes are in Potter County?
Potter County has 10 licensed assisted living homes, serving 6,863 residents aged 75 and older.
Is Potter County a good market for assisted living?
Potter County scores 8.1 out of 10 (Strong) on RAL Market Scout, which weighs 75+ demand and projected senior growth against current bed supply. Its 75+ population is growing 10.2%.
How fast is the senior population growing in Potter County?
The 75+ population in Potter County is projected to change 10.2% over the coming decade, with dementia prevalence around 7.0% of seniors 65+.
Go deeper on Potter County
RAL Market Scout maps demand and supply down to the ZIP and builds a full site report for any specific address in Potter County.
Sources: Licensed-home count from the Texas state roster (RAL Market Scout pipeline). 75+ population, growth, income, and home value from U.S. Census ACS. Dementia prevalence from CMS chronic-condition data. Opportunity score is RAL Market Scout's model. Snapshot: 2026-07. Informational only — not legal, financial, or investment advice.