Marathon County, Wisconsin · County Market Snapshot
Assisted living in Marathon County, Wisconsin
Demand, supply, and opportunity for small assisted living homes in Marathon County — from the RAL Market Scout dataset.
Updated July 2026
Marathon County, WI scores 4.6/10 (Moderate) for assisted living opportunity. It has 11,009 residents aged 75+, growing 8.4%, against 81 licensed homes — a moderate small-home market on RAL Market Scout's demand-vs-supply scoring.
Opportunity score
4.6/10
Moderate
Population 75+
11,009
8.4% growth
Licensed homes
81
current supply
Demand rating
4.6/10
Low
Why Marathon County ranks here
Marathon County scores 4.6/10 (Moderate) because its 11,009 seniors 75+ are growing 8.4% against just 81 licensed homes, with referral capacity of 2.3 per 1,000 seniors from nearby hospitals, hospice, and home-health agencies. A senior median income of $53,258 and median home value of $219,600 signal the local private-pay base.
Marathon County demand & supply detail
Population 75+
11,009
75+ growth (10-yr)
8.4%
Dementia prevalence (65+)
5.0%
Licensed assisted living homes
81
Referral facilities nearby (hospital · hospice · SNF · home health · FQHC)
How many assisted living homes are in Marathon County?
Marathon County has 81 licensed assisted living homes, serving 11,009 residents aged 75 and older.
Is Marathon County a good market for assisted living?
Marathon County scores 4.6 out of 10 (Moderate) on RAL Market Scout, which weighs 75+ demand and projected senior growth against current bed supply. Its 75+ population is growing 8.4%.
How fast is the senior population growing in Marathon County?
The 75+ population in Marathon County is projected to change 8.4% over the coming decade, with dementia prevalence around 5.0% of seniors 65+.
Go deeper on Marathon County
RAL Market Scout maps demand and supply down to the ZIP and builds a full site report for any specific address in Marathon County.
Sources: Licensed-home count from the Wisconsin state roster (RAL Market Scout pipeline). 75+ population, growth, income, and home value from U.S. Census ACS. Dementia prevalence from CMS chronic-condition data. Opportunity score is RAL Market Scout's model. Snapshot: 2026-07. Informational only — not legal, financial, or investment advice.