Wisconsin · RAL Market Report

Best places to open an assisted living home in Wisconsin

Name: Wisconsin assisted living market data
Creator: RAL Market Scout

The top markets for residential assisted living in Wisconsin, ranked by demand versus supply — plus the cities where the homes are.

Updated July 2026

The top markets for assisted living in Wisconsin right now are St. Croix, Jefferson, Dane counties — ranked by RAL Market Scout's opportunity score, which weighs 75+ demand and projected senior growth against current bed supply. Statewide there are 4,371 licensed assisted living homes serving 434,379 residents aged 75+, at a median cost of about $6,540/mo.

Licensed homes

4,371

state roster

Population 75+

434,379

ACS

Median AL cost

$6,540/mo

near the national median

Bed supply

70.4/1k

saturated supply

Top 10 markets for assisted living in Wisconsin

RAL Market Scout's opportunity score blends 75+ demand and projected senior growth against current bed supply — a saturated market is scored down even when demand is high. Higher means more room for a new small home.

St. Croix County — opportunity 5.8/10 (Moderate); 5,724 seniors 75+, growing 23.4%, with 51 licensed homes.
Jefferson County — opportunity 5.6/10 (Moderate); 6,237 seniors 75+, growing 11.5%, with 108 licensed homes.
Dane County — opportunity 5.4/10 (Moderate); 33,690 seniors 75+, growing 22.0%, with 421 licensed homes.
Brown County — opportunity 5.4/10 (Moderate); 17,095 seniors 75+, growing 9.0%, with 149 licensed homes.
Outagamie County — opportunity 5.3/10 (Moderate); 12,674 seniors 75+, growing 14.1%, with 108 licensed homes.
Racine County — opportunity 5.3/10 (Moderate); 14,169 seniors 75+, growing 7.5%, with 343 licensed homes.
Walworth County — opportunity 5.3/10 (Moderate); 8,237 seniors 75+, growing 15.7%, with 56 licensed homes.
Washington County — opportunity 5.2/10 (Moderate); 10,897 seniors 75+, growing 9.8%, with 133 licensed homes.
Eau Claire County — opportunity 5.2/10 (Moderate); 7,479 seniors 75+, growing 16.0%, with 109 licensed homes.
Kenosha County — opportunity 5.2/10 (Moderate); 10,145 seniors 75+, growing 6.7%, with 79 licensed homes.

All Wisconsin counties by market opportunity

County	Pop 75+	Demand	Homes	Market	Band
St. Croix	5,724	5.8	51	5.8	Moderate
Jefferson	6,237	4.4	108	5.6	Moderate
Dane	33,690	6.4	421	5.4	Moderate
Brown	17,095	4.4	149	5.4	Moderate
Outagamie	12,674	5.1	108	5.3	Moderate
Racine	14,169	4.4	343	5.3	Moderate
Walworth	8,237	5.9	56	5.3	Moderate
Washington	10,897	5.4	133	5.2	Moderate
Eau Claire	7,479	6.3	109	5.2	Moderate
Kenosha	10,145	4.4	79	5.2	Moderate
Sheboygan	9,115	3.2	65	5.2	Moderate
Milwaukee	52,823	4.0	974	5.2	Moderate
Rock	11,466	3.2	66	5.1	Moderate
Portage	5,058	4.4	30	5.1	Moderate
Dodge	6,706	2.9	30	5.1	Moderate
Fond du Lac	8,440	4.1	73	5.1	Moderate
Waukesha	34,648	5.8	247	5.1	Moderate
Manitowoc	7,356	4.1	48	5.0	Moderate
Winnebago	12,299	4.4	99	5.0	Moderate
Chippewa	5,270	4.8	99	5.0	Moderate
La Crosse	8,889	4.4	71	5.0	Moderate
Sauk	5,286	3.8	35	5.0	Moderate
Door	3,838	5.9	8	4.9	Moderate
Polk	3,963	3.7	20	4.9	Moderate
Wood	6,846	3.9	72	4.8	Moderate
Douglas	3,400	5.0	25	4.8	Moderate
Ozaukee	8,600	6.1	84	4.8	Moderate
Oneida	4,185	3.8	20	4.6	Moderate
Columbia	4,452	3.8	32	4.6	Moderate
Marathon	11,009	4.6	81	4.6	Moderate
Oconto	3,343	4.9	17	4.6	Moderate
Vilas	2,900	3.0	7	4.5	Thin
Sawyer	1,953	5.4	9	4.4	Thin
Waushara	2,572	3.8	20	4.4	Thin
Marinette	4,315	3.8	22	4.4	Thin
Monroe	3,276	2.8	46	4.3	Thin
Pierce	2,705	5.1	23	4.3	Thin
Bayfield	1,901	5.9	4	4.3	Thin
Waupaca	4,409	3.6	24	4.3	Thin
Barron	4,690	5.3	42	4.3	Thin
Iowa	1,779	3.1	11	4.2	Thin
Dunn	3,141	4.3	36	4.1	Thin
Shawano	3,769	2.9	24	4.1	Thin
Calumet	3,407	3.9	45	4.1	Thin
Adams	2,595	4.6	12	4.1	Thin
Grant	4,001	2.2	24	4.0	Thin
Green	3,001	2.8	17	4.0	Thin
Burnett	2,033	5.8	11	4.0	Thin
Ashland	1,316	3.1	8	3.9	Thin
Washburn	1,767	4.2	15	3.9	Thin
Buffalo	1,328	3.7	6	3.9	Thin
Price	1,532	3.8	4	3.8	Thin
Rusk	1,470	3.2	9	3.8	Thin
Marquette	1,567	3.8	10	3.8	Thin
Kewaunee	1,933	4.1	11	3.8	Thin
Green Lake	1,852	4.2	6	3.8	Thin
Richland	1,769	4.0	25	3.8	Thin
Vernon	2,579	3.1	27	3.6	Thin
Crawford	1,658	4.8	6	3.6	Thin
Lincoln	2,671	3.2	11	3.6	Thin
Juneau	2,275	2.8	22	3.5	Thin
Jackson	1,752	4.1	11	3.5	Thin
Clark	2,371	2.4	21	3.5	Thin
Langlade	2,032	3.2	8	3.4	Thin
Trempealeau	2,370	3.8	16	3.4	Thin
Taylor	1,727	2.6	6	3.2	Thin
Lafayette	1,402	1.8	6	3.0	Thin
Menominee	232	5.0	0	—	—
Pepin	707	2.9	5	—	—
Forest	899	3.2	2	—	—
Florence	518	4.3	0	—	—
Iron	866	5.0	1	—	—

Top cities for assisted living in Wisconsin

Where the homes actually are. Each linked city has its own page with local supply and market context.

City	County	Homes	Beds	Avg size
Milwaukee	Milwaukee	732	4,893	6.7
Madison	Dane	254	2,951	11.6
Racine	Racine	226	1,409	6.2
Green Bay	Brown	107	1,833	17.1
Eau Claire	Eau Claire	90	918	10.2
West Bend	Washington	87	1,056	12.1
Appleton	Winnebago	80	1,494	18.7
Kenosha	Kenosha	67	1,046	15.6
Oshkosh	Winnebago	65	1,047	16.1
Waukesha	Waukesha	61	1,064	17.4
Fort Atkinson	Jefferson	47	385	8.2
Brookfield	Waukesha	44	1,042	23.7
Fond Du Lac	Fond Du Lac	43	700	16.3
West Allis	Milwaukee	42	814	19.4
Chippewa Falls	Chippewa	38	506	13.3
Manitowoc	Manitowoc	38	685	18.0
Wausau	Marathon	37	490	13.2
Sheboygan	Sheboygan	37	529	14.7
Wisconsin Rapids	Wood	35	556	15.9
Marshfield	Wood	34	372	10.9

Frequently asked questions

What are the top markets for assisted living in Wisconsin?

The strongest Wisconsin markets on RAL Market Scout's opportunity scoring are St. Croix, Jefferson, Dane, Brown, Outagamie counties — based on 75+ demand and projected senior growth versus current bed supply.

Which Wisconsin city has the most assisted living homes?

Milwaukee has the most, with 732 licensed assisted living homes (about 4,893 beds).

How much does assisted living cost in Wisconsin?

The median assisted living cost in Wisconsin is about $6,540 per month — near the national median.

How many assisted living homes are in Wisconsin?

Wisconsin has approximately 4,371 licensed assisted living homes serving 434,379 residents aged 75 and older.

See the full Wisconsin picture

RAL Market Scout scores every county and ZIP in Wisconsin on demand, supply gaps, and referral capacity — and builds a site-level report for any address you're evaluating.

Run a Market Report Site Intelligence report

Sources: Licensed-home and city counts from Wisconsin state licensing rosters (RAL Market Scout data pipeline). 75+ population and growth from U.S. Census ACS. Bed supply from NIC MAP / state surveys. Cost figures are market medians. Data snapshot: 2026-07. Informational only — not legal, financial, or investment advice.