Demand, supply, and opportunity for small assisted living homes in Rock County — from the RAL Market Scout dataset.
Updated July 2026
Rock County, WI scores 5.1/10 (Moderate) for assisted living opportunity. It has 11,466 residents aged 75+, growing 3.5%, against 66 licensed homes — a moderate small-home market on RAL Market Scout's demand-vs-supply scoring.
Opportunity score
5.1/10
Moderate
Population 75+
11,466
3.5% growth
Licensed homes
66
current supply
Demand rating
3.2/10
Low
Why Rock County ranks here
Rock County scores 5.1/10 (Moderate) because its 11,466 seniors 75+ are growing 3.5% against just 66 licensed homes, with referral capacity of 1.3 per 1,000 seniors from nearby hospitals, hospice, and home-health agencies. A senior median income of $54,841 and median home value of $231,600 signal the local private-pay base.
Rock County demand & supply detail
Population 75+
11,466
75+ growth (10-yr)
3.5%
Dementia prevalence (65+)
5.0%
Licensed assisted living homes
66
Referral facilities nearby (hospital · hospice · SNF · home health · FQHC)
How many assisted living homes are in Rock County?
Rock County has 66 licensed assisted living homes, serving 11,466 residents aged 75 and older.
Is Rock County a good market for assisted living?
Rock County scores 5.1 out of 10 (Moderate) on RAL Market Scout, which weighs 75+ demand and projected senior growth against current bed supply. Its 75+ population is growing 3.5%.
How fast is the senior population growing in Rock County?
The 75+ population in Rock County is projected to change 3.5% over the coming decade, with dementia prevalence around 5.0% of seniors 65+.
Go deeper on Rock County
RAL Market Scout maps demand and supply down to the ZIP and builds a full site report for any specific address in Rock County.
Sources: Licensed-home count from the Wisconsin state roster (RAL Market Scout pipeline). 75+ population, growth, income, and home value from U.S. Census ACS. Dementia prevalence from CMS chronic-condition data. Opportunity score is RAL Market Scout's model. Snapshot: 2026-07. Informational only — not legal, financial, or investment advice.