Assisted living in Wood County, Wisconsin

Name: Wood County assisted living market data
Creator: RAL Market Scout

Demand, supply, and opportunity for small assisted living homes in Wood County — from the RAL Market Scout dataset.

Updated July 2026

Wood County, WI scores 4.8/10 (Moderate) for assisted living opportunity. It has 6,846 residents aged 75+, growing 2.5%, against 72 licensed homes — a moderate small-home market on RAL Market Scout's demand-vs-supply scoring.

Opportunity score

4.8/10

Moderate

Population 75+

6,846

2.5% growth

Licensed homes

current supply

Demand rating

3.9/10

Low

Why Wood County ranks here

Wood County scores 4.8/10 (Moderate) because its 6,846 seniors 75+ are growing 2.5% against just 72 licensed homes, with referral capacity of 2.2 per 1,000 seniors from nearby hospitals, hospice, and home-health agencies. A senior median income of $48,632 and median home value of $175,600 signal the local private-pay base.

Wood County demand & supply detail

Population 75+	6,846
75+ growth (10-yr)	2.5%
Dementia prevalence (65+)	5.0%
Licensed assisted living homes	72
Referral facilities nearby (hospital · hospice · SNF · home health · FQHC)	15
Referral capacity / 1k seniors	2.2
Senior median income	$48,632
Median home value	$175,600
Opportunity score	4.8 / 10 (Moderate)

Assisted living by city in Wood County

City	Homes	Beds
Wisconsin Rapids	35	556
Marshfield	34	372

Licensed assisted living homes in Wood County

Facility	City	Beds
RENAISSANCE (THE)	WISCONSIN RAPIDS	79
STONEY RIVER ASSISTED LIVING	MARSHFIELD	60
ARBORVIEW COURT	WISCONSIN RAPIDS	54
ASTER ASSISTED LIVING OF MARSHFIELD	MARSHFIELD	53
ARBORWOOD LODGE	WISCONSIN RAPIDS	48
WATERFORD AT WISCONSIN RAPIDS (THE)	WISCONSIN RAPIDS	48
HILLTOP GRAND VILLAGE INC	WISCONSIN RAPIDS	40
RIVER RUN ASSISTED LIVING	WISCONSIN RAPIDS	39
STONEY RIVER MEMORY CARE	MARSHFIELD	32
WELLINGTON PLACE AT BIRON	WISCONSIN RAPIDS	30
HILLTOP OF PEPPER	WISCONSIN RAPIDS	22
CRANBERRY COURT ASSISTED LIVING II	WISCONSIN RAPIDS	22
CRANBERRY COURT ASSISTED LIVING I	WISCONSIN RAPIDS	20
WELLS NATURE VIEW IV	MARSHFIELD	20
OUR HOUSE WI RAPIDS ASSISTED CARE	WISCONSIN RAPIDS	20

Frequently asked questions

How many assisted living homes are in Wood County?

Wood County has 72 licensed assisted living homes, serving 6,846 residents aged 75 and older.

Is Wood County a good market for assisted living?

Wood County scores 4.8 out of 10 (Moderate) on RAL Market Scout, which weighs 75+ demand and projected senior growth against current bed supply. Its 75+ population is growing 2.5%.

How fast is the senior population growing in Wood County?

The 75+ population in Wood County is projected to change 2.5% over the coming decade, with dementia prevalence around 5.0% of seniors 65+.

Go deeper on Wood County

RAL Market Scout maps demand and supply down to the ZIP and builds a full site report for any specific address in Wood County.

Run a Market Report Site Intelligence report

Sources: Licensed-home count from the Wisconsin state roster (RAL Market Scout pipeline). 75+ population, growth, income, and home value from U.S. Census ACS. Dementia prevalence from CMS chronic-condition data. Opportunity score is RAL Market Scout's model. Snapshot: 2026-07. Informational only — not legal, financial, or investment advice.